Reverse Cycle Project,
a paper that turns into paper
that turns into paper again.

Do you know how Papirus paperboard is made? With life. That is why our line of products is called Vita. One of the raw materials we use is wastepaper, which is packed with history. Paper that once was a box, a book cover; that once wrapped people’s dreams and projects. Which comes back to the process and becomes new paper for other uses.


It all starts at your house, when you take the time to sort your waste. Being aware of what goes into the trash can and taking some time to sort what is organic from what is recyclable generates a huge chain of benefits for a bunch of people. It generates resources, renewable raw material, and a future for our planet. Boxes that once held soap, breakfast cereals, medication, gifts, will all have a suitable ending and also a new beginning when you recycle.


Paperboard is sorted by paper collectors’ cooperatives and then sold to Papirus. This generates income and quality of life to many families. The name cooperative makes a lot of sense. They really cooperate among themselves, learn, and become better citizens during this process. In these cooperatives, the group is more important than the individual. The wastepaper they sell—or others that are waste from printing companies—go to Papirus’ woodyard.

Renewable forests

The pulp used in some of Papirus’ products comes from a different route. Certified forestry companies plant and harvest eucalyptus, which is sent to mills and becomes pulp. The pulp arrives at Papirus as a large white sheet, which is later dissolved and provides the structure to create white paperboard.


All these raw materials (wastepaper, pulp, and other products, such as chemicals) arrive at Papirus’ mill, in the city of Limeira, in the countryside of the state of São Paulo. The region is near the city of Campinas, and is located 200km away from the state capital. A beautiful place, full of green areas, surrounded by orange plantations. Limeira has 276,000 inhabitants, and most of the employees who work at Papirus’ mill live in Limeira. But a lot of workers come from the neighboring cities of Americana, Santa Bárbara and among other cities in the region.

Paper production

Papirus’ woodyard receives many trucks with raw material every day. The wastepaper arrives in large tied bales and are kept in the yard waiting to be used in the production process.


A large conveyor connects the woodyard outside the mill to the machines that are inside. The conveyor transports raw material inside and that is where the entire process begins.

2.Stock preparation

Making paperboard is similar to making bread. It all starts with preparing the stock, meaning, mixing all the ingredients in a large industrial mixer. Each product has a recipe, which was refined throughout the years. With all the ingredients in the right amounts, everything is mixed to create a homogenous stock.


This large stock will then be pressed. The stock goes through large rollers that make the surface flat and wide. It is like running bread dough through a roll until it is very thin and even.

4. Drying

The stock that was mixed and pressed comes out wet. It then goes through huge dryers, which make it come out dry, just right, without breaking.

5. Apply starch and pigment

Starch and pigments are then applied, to ensure that the large dry sheet that was created is smooth and even for the other processes.

6. Drying and cooling

Here water is removed through heat.

7. Paper reel winders

The large sheets that are created are long, huge. To be stored, they have to be rolled up into large reels, creating gigantic covered bobbins.

8. Cutting

Transporting the reels is not an easy task. Also, printing companies print the packaging from large sheets. Most of them are 96X66cm. Papirus then cuts the continuous sheets creating these large sheets that are piled and packed in large bales.

9. Packaging

The bales are packed, labelled, and ready to be transported to Papirus customers.

Printing companies

The printing industry is Papirus’ major customer. They are the ones who buy paperboard and turn it into packaging, book covers, and many other materials that package and make products come to life. Your tea, box of chocolate, and the toothpaste you buy at the supermarket, all went through a printing company who carefully included the information the manufacturer uses to communicate with you.


Industries make the soap you use in your shower, the cereal you eat in the morning, the shoes you wear, and your child’s toys. It is the industry, with their teams of employees, that designs products, every single day, which make our lives easier. Papirus paperboard gives these products life and a body, helping the industry make these products available to consumers. Many times, Papirus, the printing company and the industry design a package together which will make end-users’ lives even easier.

Point of Sale

You wouldn’t be able to buy a bar of soap is we didn't have a supermarket, a store or a place where the products are made available for consumption. The point of sale tis where the benefits of a well-made package stand out. It protects products, gives them visibility, and makes reading the information easier.