Bril Cosméticos

Ecologie

Technical Datasheet

  • • 5×0 CoresColors
  • • Simple Closure
  • • Auto Bottom
  • • Die cut
  • • Window with holder
  • • Lock lid
  • • Produced with Vitacarta 300g/m2

The requirement

Bril Cosméticos is a reference in the market for its natural and exotic products. For its Ecologie line, Bril wants to strengthen the concept of sustainability even more.

The solution and the outcome

Bril Cosméticos chose Vitacarta 300 g/m2, a 100% recycled paperboard. Out of its raw material, 30% comes from the work of paper collectors’ cooperatives, who select the wastepaper. In addition to being a conscious option, Vitacarta added a look to Bril Cosméticos’ Ecologie line that conveyed this idea to the public.


Brinox

Kitchenware (strainer)

Technical Datasheet

  • • 5×0 Colors
  • • Water-based coating
  • • Simple Closure
  • • Auto Bottom
  • • Microcorrugated– E wave
  • • Produced with Vitaliner 210g/m2

The requirement

Brinox is one of the largest kitchenware brands in Brazil, and the company offers modern, robust and convenient products that help people experience unforgettable moments. That is why choosing the right paperboard was so important.

The solution and the outcome

Brinox chose Vitaliner 210 g/m2 paperboard: 38% of the raw material comes from recycled sources and 8% from post-consumer wastepaper. Vitaliner paperboard features high reproduction performance, which enabled bright colors to be printed, thus valuing the intensity that the graphic art wanted to express.



Nadir Figueiredo

Marinex

Technical Datasheet

  • • 4×0 Colors
  • • Water-based coating
  • • Special insert – Lock lid and lock botom
  • • Produced with Vitaliner 225g/m2

The requirement

Nadir Figueiredo is a global reference when the topic is glass household utensils. The packaging must ensure that the glass remains intact, fragile and with good quality for the consumers at the POS.

The solution and the outcome

This challenge was overcome with Vitaliner 225 g/m2, a duplex paperboard from the Vita product line. The paperboard was applied to a microcorrugated package, and it performed very well with a water-based coating.



Nadir Figueiredo

Nadir Glasses

Technical Datasheet

  • • 5×0 Colors
  • • Water-based coating
  • • Microcorrugated- E wave – White bottom
  • • Window (Special Insert)
  • • Special insert with cell divider

The requirement

Nadir Figueiredo glasses can be found in the houses of millions of Brazilians. To ensure the product is protected, Nadir invested in a paperboard that would meet the expected quality making it easier to move products from the POS to the end-user easy.

The solution and the outcome



GPA

Qualitá – Gelatin

Technical Datasheet

  • • 4×0 Colors
  • • Water-based coating
  • • Die cut
  • • Simple Closure/Bottom
  • • Produced with Vitamax 225g/m2

The requirement

Those who know the Pão de Açúcar Group know how important the concept of sustainability is to the brand. Their packaging is always very well designed and expresses that concern, in addition to presenting their products with excellence. For their Qualitá line, the Pão de Açúcar Group wanted to strengthen those concepts even more.

The solution and the outcome

Vitamax 225 g/m2 was chosen because it meets all Pão de Açúcar Group’s requirements. A paperboard with perfect printability and machine results. In addition to print quality, Vitamax has an excellent structure, offering product safety.



Pantene

Hydration ampoule

Technical Datasheet

  • • 4×0 Colors
  • • Water-based coating
  • • Special insert for shelf
  • • Simple Closure/Bottom
  • • Produced with Vitamax 250g/m2

The requirement

For more than 60 years, Pantene, a P&G group brand, has been developing products for scalp care and hair treatment. After the latest evolution in Pro-V hair technology, the brand was also looking to show consumers a change in their packaging and provide them with a better experience when using their products.

The solution and the outcome

Using Vitamax, a high bulk paperboard with 20% recycled fibers and 5% post-consumer wastepaper, Pantene ensured structural and aesthetical quality to the package.



Cimed Group

Power Maxx Premium

Technical Datasheet

  • • 4×0 Colors
  • • Gold Hot-Stamping
  • • Spot UV
  • • Water-based coating
  • • Simple Closure
  • • Die cut auto bottom
  • • Promotional serrate on flap
  • • Produced with Vitamax 275g/m2

The requirement

To launch Power Maxx Premium, the Cimed Group realized they needed a versatile paperboard that in addition to being sustainable, would also enable contact with pharmaceutical products and have a good external finish.

The solution and the outcome

A high bulk paperboard was key, which is why Cimed Group chose Vitamax 275 g/m2. They used spot UV coating and gold hot stamping finishes, which attract consumer attention at the POS.



Bom Bril

Mon Bijou

Technical Datasheet

  • • 4×0 Colors
  • • Spot UV coating
  • • Simple Closure with lock
  • • Die cut auto bottom
  • • Special insert for shelf display
  • • Window (Special Insert)
  • •Produced with Vitamax 325g/m2

The requirement

When Bom Bril launched their fabric softener in a highly competitive market, they needed packaging that stood out on the shelf, thus competing with the major and traditional manufacturers. As a strategy for obtaining a larger market share, Mon Bijou needed innovation in their product and packaging. The product’s logistics was also a challenge and required a robust package that would arrive at the POS without being crushed and still look good.

The solution and the outcome

By choosing Vitamax, a high bulk duplex paperboard, Mon Bijou was able to achieve the stiffness necessary for transporting the product. The structure of the substrate also enabled the use of relief and offset printing with bright colors, which makes the product stand out at the POS. The innovation came in the form of a new dosing cap, which makes the product easier for consumers to use.



Tigre

Thread sealing tape

Technical Datasheet

  • • 2×0 Colors
  • • Manual Closure
  • • Die cut, opening for POS
  • • Central cut
  • • Flaps locked in position

The requirement

You have probably heard their advertising slogan: “Like Tigre, there’s only Tigre” For the brand, the market leader in pipes, connectors and accessories for the building industry, quality should not only be in their products, but also in their packaging. It would be no different for their thread sealing tape. As it is usually kept in tool boxes, and since it is a fragile product, Tigre needed robust packaging that would prevent the tape from unraveling.

The solution and the outcome

For the thread sealing tape package they used Vitabianco paperboard, made from up to 27% wastepaper. The triplex paperboard was used in its 225 g/m2 version, ensuring the stiffness necessary to withstand constant handling and prevent the product from coming into contact with other tools, thus guaranteeing the Tigre quality.



Macmillan Group

Book: The Incredible Adventures of Don Quixote and Sancho Panza, Make Math and Literature 5 Word authorized

Technical Datasheet

  • Azuleijos Niños
  • • 4×0 Colors
  • • 1 Special Color
  • • Spot UV coating
  • • Square binding – PUR
  • • Produced with Vitabianco 275g/m2
  • Hacer Matemática
  • • 4×1 Colors
  • • Matte laminate
  • • Spot UV coating
  • • Square binding – PUR
  • • Produced with Vitabianco 275g/m2
  • Version
  • • 4×1 Colors
  • • Silver Hot-Stamping
  • • Matte laminate
  • • Square binding – PUR
  • • Produced with Vitabianco 275g/m2

The requirement

Puerto de Palos and Estrada publishing houses are part of the Macmillan Group and one of the group’s concern was choosing the material that would be used for the book covers. The publishing houses needed a robust and durable material, the end purpose of which was for the books to be used many times over a long period of time.

The solution and the outcome

Vitabianco 275 g/m2 is a substrate that meets the needs of several segments in the printing market, including publishing. As it receives two layers of coating, vitabianco has excellent printability, which is this segment’s main requirement.



Cimed Group

Redubío Slim

Technical Datasheet

  • • Full UV coating
  • • Relief
  • • Purple Hot-Stamping
  • • Simple Closure
  • • Auto Bottom
  • • Lock lid
  • • Produced with Vitabianco 275g/m2

The requirement

The Redubío line is part of the Cimed Group, one of the largest pharmaceutical groups in Brazil. A market leader in weight loss products, Redubío invested heavily in a tasty and efficient product. Of course, the packaging had to match the contents..

The solution and the outcome

This challenge was overcome with Vitabianco 275 g/m2, a triplex paperboard from Vita Line containing up to 27% wastepaper. The substrate came alive with a purple hot stamp, relief printing and a full coat UV varnish.



Phisalia

Tra lá lá

Technical Datasheet

  • • 4×0 Colors
  • • Water-based coating
  • • Simple Closure
  • • Auto Bottom
  • • Die cut
  • • Window (Special Insert)
  • • Produced with Vitabianco 350g/m2

The requirement

Phisalia is a reference brand for children’s personal care products and cosmetics. The company has always pursued packaging innovation, without forgetting about product safety. To promote their Trá Lá Lá shampoo and conditioner set, they didn’t forget the product’s safety requirements.

The solution and the outcome

To ensure better performance, more safety, and a longer shelf-life for their products, Phisalia chose Vitabianco 350 g/m², a triplex paperboard that guarantees great stiffness of the package, water-based coating, and also the creation of a special insert to create a see-through window.



Record Publishing House

Record Publishing House

Technical Datasheet

  • • 4×0 Colors
  • • 5×0 Colors
  • • Die cut, opening for POS
  • • Matte laminate, spot UV coating and relief
  • • Finish on the cover
  • • Produced with Vitabianco 250g/m2

The requirement

Record Publishing Group is the largest publishing corporation in Latin America. Market leader in non-textbook publications, their key to success is quality and diversity. Record owns its own printing plant, and demands the best paper for its publications. When they launched “The 52 Nostradamus Prophecies” and “Vlad: the last confession” it would be no different.

The solution and the outcome

The paperboard used on the cover on both publications was Vitasolid 250 g/m². This high whiteness, solid structure paperboard, made from 100% fibers from certified and controlled sources enabled bright printing, adding value to the nuances of the graphic arts. They also used a special finish, such as matte lamination and spot UV coating, which further showcased the book covers.